A Case Study in Creating a Successful Case Statement
Thursday, May 21, 2:00 p.m. CT
Anjali Kaul Zutshi, Chief Development Officer, Texas Historical Commission and Executive Director, Friends of the Texas Historical Commission
Fundraising is about building a compelling case for support for your organization--its mission, the programs you offer, and the projects that you implement to serve your constituency. This case is equal parts storytelling and facts and figures to support your narrative. While an engaging narrative is essential to building a case, it is important to ensure that as you present to a funder, you address the critical items that funders are looking for and that they will respond positively to. This is especially important now, with increased calls on funders’ purses in response to the COVID-19 crisis. In this webinar, experienced fundraiser Anjali Zutshi will provide guidelines for developing a strong case statement, which will better position your organization's efforts to build financial support.
Museums Beyond Reopening: Thriving in Your New Normal
Wednesday, May 27, 10:00 a.m. CT
Ellen Cone Busch, Director of Historic Sites Operations, Texas Historical Commission
In the midst of a pandemic that will likely impact our lives for the next 18-36 months, how will your museum continue to do business? Will you survive or thrive? The day after reopening is the first day of your new normal. This discussion will focus on planning in times of uncertainty, developing a toolbox to keep your museum agile and resilient, and thinking entrepreneurially to grow in your mission. We’ll look at how to modify your operations to meet the challenges the pandemic has brought, build new revenue streams, and use this time of change to make your museum stronger.
Heritage Tourism and Museums: Collaborating for Success
Tuesday, June 9, 10:00 a.m. CT
Sarah Page, Heritage Tourism Program Coordinator, Texas Historical Commission
What is heritage tourism? Who are heritage tourists and how can your museum reach them? This discussion will focus on these questions, why they should be central to your museum’s mission and outreach efforts, and why they are more important than ever in the wake of COVID-19. Sarah Page will explore ways to collaborate locally and regionally to improve the visitor experience at your museum and in your community as a whole. She’ll also discuss the importance of interpretation and how to make your museum stand out as a heritage tourism destination.
Ready for Anything: Moving from Programs to Programming
Thursday, June 18, 2:00 p.m. CT
Hannah Kellogg and Jodi Larson, Museums Unbound
Are your organization's interpretive offerings ready for anything? When gatherings are limited, in-person programs can’t be all museums offer, and when sites are closed, on-site interpretation isn’t enough. Learn to shift from "programs" to all-encompassing "programming" that can serve your audience better whether there is a crisis or not, be more effective under tighter budgets, and keep the interpretation alive even when access to an interpreter is limited. Museums Unbound will share how to assess your offerings, complete with frameworks and activities to help implement these changes with your team. They will also discuss ways that any site can build engagement into non-facilitated programming. Learn to incorporate creativity, adventure, personalization, and educational standards into the visitor experience, making your programming stronger than before and ready for whatever comes around.
Making the Most of Math Connections at Museums and Historic Sites
Thursday, June 25, 10:00 a.m. CT
Lauren Siegel and Elizabeth Lay, MathHappens
Elizabeth Lay and Lauren Siegel from MathHappens Foundation will share some ways they have worked with museums in central Texas to connect mathematics to museum exhibits and historic settings, particularly focusing on how they relate to Texas history. Authentic math connections can be made throughout a museum’s permanent collection, including trains, jails, cannons, almanacs, maps, speeches, survey tools, pioneer life, historic buildings, lighthouses, ships, quilts, nature trails, and wildlife exhibits.