The opening in the mid-nineteenth century of the first cathedrals of
consumption that were the department stores gave birth to an array of
strategies meant to enhance the presentation of merchandize. From new
materials (glass and iron) and new lighting techniques (electricity) to
new technologies of mobility (the elevator) and new spaces for
socializing (art galleries, writing rooms, or dressing chambers), nothing
was spared that could turn the heads of even the most adamant enemies of
shopping. The store was for display and display made the store.
This volume seeks to explore the interior and exterior architecture of
department stores in new ways. It departs from the premise that the
presentation of merchandize cannot be separated from modern materials and
building techniques that have been the preferred topics of art and
architectural historians so far. Consequently, the volume proposes to
challenge the traditional hierarchy of materials and to replace brick and
mortar, paint and stone with artificial flowers, theatrical props,
tantalizing fabrics and wax mannequins which, together, form a real
architecture of display. By asking scholars to engage with new materials
and new media, the panel proposes to redefine commercial display design
as an essential component of modern art and architecture.
We invite innovative, previously unpublished essays that attend to retail
design and display strategies, model rooms and homes, window displays, as
well as department store architecture and interiors. The essay should
have a final word count of 6,500 words (including footnotes and
bibliography) and a maximum of 4 images, for which the author will have
to clear copyright and permission fees, if needed. We ask that you submit
a one-page abstract, detailing the topic to be explored and your
methodological approach as well as a short CV. Please submit these
materials no later than July 15, 2014.
Submission of final essays will be December 15, 2014.
Co-editors 'Display Architecture':
Anca I. Lasc - Pratt Institute - email@example.com
Margaret Maile Petty - Victoria University of Wellington -
Patricia Lara-Betancourt - Kingston University -